Influencer marketing is a big and powerful beast. These 5 influencer resources will help you wrangle it. Jay Baer's agency has found that businesses generate $6.50 for every $1 invested in influencer marketing. But the value of influencers doesn't end at marketing; it...
Micro-influencers aren't new, but their power is growing. As more and more people realize that celebrities might have the followers but don't have the engagement, micro-influencers become more and more coveted. The reason is simple: they have authority and engage in...
The science is in and the word is out: micro-influencers are better brand boosters than their millionaire-follower peers. The main reason is that micro-influencers (we'll call them MIs) have quality social relationships — there's a genuineness about them and their...
![The ultimate guide to micro-influencers [Infogif]](https://www.agilitypr.com/wp-content/uploads/2017/08/ultimate-guide-to-MIs-768x288.jpg)
Shane Barker — he of digital marketing consulting renown and co-host of micro-influencers: a micro-webinar — and his Gifographics.co team created this nifty thing. Let it be your guide to the strange and exciting world of micro-influencers. For more insight on how to...
![Not Your Average Micro-Influencer Webinar [Webinar Recap]](https://www.agilitypr.com/wp-content/uploads/2017/08/MI2-768x288.png)
On August 29, 2017, Bulldog Reporter presented a webinar by Shane Barker titled micro-influencers: a micro-webinar. Here is a recap of what the influencer marketing guru had to teach us. Our recent webinar looked at a topic generating a lot of buzz lately among PR and...
Influence is a lovely word. Brands that don’t have it want it, and brands that have it, well, they’re golden. But what does it mean? Ask any PR department or agency if they have an “influential” top tier media list they work from, chances are very good they’ll say,...
Influence is a lovely word. Brands that don’t have it want it, and brands that have it, well, they’re golden. But what does it mean? Ask any PR department or agency if they have an “influential” top tier media list they work from, chances are very good they’ll say,...
Who’s the most influential person on Twitter? Well it’s not the account with the most followers. But you’d be forgiven for assuming so; the person with the biggest microphone is usually the loudest. But the conception that the most influential social media users are...
![Contagious: Why Things Catch On [Webinar Recap]](https://www.agilitypr.com/wp-content/uploads/2017/06/illustration-people-thinking-768x288.jpg)
On June 13, 2017, Bulldog Reporter presented a webinar by Dr. Jonah Berger titled Contagious: Why Things Catch On. Here is a recap of what the marketing professor and bestselling author had to teach us. How did Beyoncé successfully release Lemonade with zero...
This article contains excerpts from "Your Guide to Successful Brand Advocacy". Building trust with consumers nowadays can be, to put it lightly, a challenge – they're highly educated, have seen it all before, and have more information at their fingertips than at any...
The notion of give-and-take is a key element of any successful professional relationship, and the relationship between PR professionals and journalists is no different. If you want to help your own PR efforts, start by helping journalists do their job. From how the PR...
A successful call-to-action campaign depends less on the sweetness of the deal than it does on the familiarity of the brand. The same can be said for influencer engagement when targeting journalists and/or media outlets. Journalists and other influencers tend to...