While SEO should be a critical part of every PR specialist’s communication and marketing strategy, it’s often treated as an afterthought or seen as something too complicated to understand. But it’s important for PR teams to make SEO a priority. We have some tips to...
Facebook has come under fire again for the nature of trending stories showing up in people’s news feeds. With Facebook's algorithm now doing much of its content selection without human assistance, the expectation was that the platform’s automated choice of trending...
Facebook announced last week it would tweak its timeline algorithms to weed out obnoxious “clickbait” posts. This is long overdue, as no doubt we’ve all become jaundiced from reading those breathless headlines that populate our screens, even if we don’t actually go...
It’s a well known fact that the most popular ketchup in America is Heinz. Well, in Canada, a new threat to Heinz has emerged and it’s not Hunt’s or Del Monte. It’s French’s ketchup. Better known for its mustard (No. 1 in the US marketplace), French’s could also soon...
Just recently, Facebook made changes to its News Feed algorithm. For many people this probably isn’t big deal, but some feel the nature of this change may have serious consequences to journalistic integrity and, ultimately, what news actually gets consumed. Last...
It’s a pretty powerful thing, that ‘like’ button. Especially when you’re an influencer with nearly 400,000 followers. Tampa Bay Lightning superstar forward and upcoming free agent Steven Stamkos discovered this fact -- again -- this week, after liking a TSN tweet...