The year 2016 will historically go down as one of the most challenging in PR for a myriad of reasons, all interestingly enough related to perception, image and communication on a global scale. The weighty importance assigned to managing PR client problems before they...
With all the competition in the marketplace, public perception of one’s brand has never been so important. According to the Global Communications Report 2016, industry leaders believe that future growth in the PR industry will not only be driven by content and social...
Developing annual marketing plans and successfully executing them are main tasks of marketing professionals. However, even for experienced marketers, figuring out the steps involved in crafting a flawless marketing plan can be challenging, not least because so many...
You’ve worked hard to generate quality inbound leads, but now what? Marketing automation is how sophisticated marketers today are reducing their repetitive task load. Automated marketing software will publish your emails, social media posts, blog updates, and other...
Much has been made in the past year regarding the fluctuations in Twitter’s stock price. Rumours have swirled about a possible acquisition, and estimates of a potential price tag have varied widely. Most analysts seem to agree, however, that this rampant speculation...
Brands In Denial that Messaging Is Consumers’ Communication Preference While 9 out of 10 consumers want to use messaging to communicate with brands, less than half of global businesses have the infrastructure in place to fulfill this customer demand, according to new...
Confession time: I really like to bake. There’s something magical about putting together a bunch of boring ingredients that don’t taste so good on their own, adding heat, and being rewarded with a delicious slice of sugary, buttery heaven. The problem with baking is...
National Pride a Factor Influencing Willingness to Buy Local vs. Global Products Nearly 75% of global respondents, on average, say a brand’s country of origin is as important as or more important than nine other purchasing drivers, including selection/ choice, price,...
The average entrepreneur spends 68.1% of the time working “in” their business—tackling day-to-day tasks, putting out fires, etc.—and only 31.9% of the time working “on” their business—i.e. long-term goals, strategic planning—according to new research from The...
One of my biggest pet peeves about PR is the "fake reply." This is a tactic wherein a PR person sends a follow-up email with "Re:" in the subject line, making it appear that we have an existing relationship and that they're replying to an email from me. I first...
As technology shifts, our approach to job hunting has shifted as well. This is something very front and center with me as I sit staring at an inbox full of resumes for a newly opened position. Most of the mainstream job sites produce two PDFs when someone applies for...
Giving Tuesday, which refers to the Tuesday after U.S. Thanksgiving, was created in response to the commercialization and consumerism of Black Friday and Cyber Monday. The movement was launched in 2012 by the 92nd Street Y, a cultural institution and community center...