2020 was a year of radical change for nearly every industry—to put it kindly. The COVID-19 pandemic shifted how we all live and work seemingly overnight. Mandated closures, concerns over the virus, and other factors led to an increase in ecommerce adoption, a rise in...
According to the Bureau of Labor Statistics, the American workforce is expected to grow to more than 164 million by 2024. And while each of us are not competing with every other person on earth, the competition for achieving personal and professional success is stark....
“Direct marketing is the most efficient way to reach a defined audience.”—Sylvia Nash Many MarCom experts are convinced that direct marketing is dead. Sadly for them, that’s just not the case. According to a 2016 Benchmark Report, direct marketing still accounts for...