Tessa Burg

Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 20+ years. Tessa initiated and now leads Mod Op’s AI Council, AI Transformation and Innovation Teams. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Creating an AI Council stressing responsible use is how agencies win with AI—here’s how one firm put theirs together, and what to include

Aug 12, 2024

AI is sweeping across industries far and wide. The impact on digital marketing and technology has been profound, enabling a level of automation and efficiency that was once unheard of.  But AI in digital marketing isn’t just about doing things faster; it’s about...

Tessa Burg

Creating an AI Council stressing responsible use is how agencies win with AI—here’s how one firm put theirs together, and what to include

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