It’s hard to believe how quickly social media has changed our everyday lives in such a short period of time. What was once a platform to connect with old friends from high school now is an integral part of pop culture. We use it to communicate with friends, meet new...
No business is safe from a branding mistake. No matter how small or big they may be, every business is guilty of a misstep from time-to-time. However, the way you react to these mistakes is what makes all the difference. The American diner Denny’s offers a great...
Customers are inundated with ads and marketing messages everywhere they turn. In fact, it has been estimated that the average American sees between 4,000 to 10,000 ads per day. Competition is also stronger than ever and consumer trust in the media and business...
Knowing your audience is the core of any successful business. It answers all of the most important questions, like: How do we attract people to our website? Who is going to buy our product or service? How do we make people trust our brand? What kind of message should...
It’s that time of year again! Christmas music is besieging mainstream radio, people are setting up their decorations—and most importantly, holiday shoppers are flooding malls and online stores alike to find gifts and treats to give their loved ones during the joyous...
In today’s highly competitive market, brands need to determine what makes them special and what convinces customers to pick them over another seller. This advantage goes beyond just the products and services that your company provides; in fact, the very experience...
Customer feedback is continuing to have a huge impact on the success of your company—97% of online shoppers make their purchasing decisions based on customer reviews, and the trustworthiness of online feedback is at an all-time high. Displaying customer reviews is...
Your branding is what makes you unique, and a great brand persona is the best way to retain your customers, according to 90 percent of marketing leaders. Nailing down your brand is an incredibly essential part to launching an online business. As you create an online...
Podcasts aren’t a new phenomenon. They have been around for more than a decade. However, in recent years, they have seen an immense surge in popularity which is evident from the latest data. More popularity means more competition which makes it a compulsion to have a...
The most important goal of an earned media strategy is to reach the people who need to know about your brand. Getting your content published in top blogs and publications is perhaps the best way to reach your target audience and establish yourself as a thought leader...
The influencer marketing trend is getting stronger by the day as marketers across the globe have started to see the tremendous benefits it can bring to their brands. According to ‘The State of Influencer Marketing 2017’ survey by Linqia, 94 percent of marketers found...
A version of this post originally appeared on the PR Mention blog; reprinted with permission. Using public relations campaigns to boost your online visibility is one of the hottest trends, particularly for local businesses. However, exploiting the full potential of PR...