Conducting an email survey is one of the most efficient ways to get to know your customers and learn about their preferences. The survey technique allows you to gather valuable insights encompassing your customers’ demands and paves the way for you to ensure...
7 successful strategies to drive engagement through brand mentions
Do you want to learn how to drive more engagement and awareness through brand mentions? If so, you're in the right place! Regardless of your industry, there's no doubt that brand mentions are vital for your success. Whether you're a marketing manager at a big company,...
How to embed social media feeds on your brand website (with examples)
Embedding social media feeds on your business website is a fantastic way to create a more engaging, interactive experience for your visitors. Imagine landing on a website where you can immediately see the latest Instagram posts, Twitter updates, or YouTube videos...
7 B2B email marketing campaigns to inspire you in 2024
B2B marketing requires a different approach compared to B2C marketing. And this is true of B2B email marketing too. When you're a business reaching out to people in other organizations, it's important to remember that you're not just communicating with customers, but...
How to repair and reclaim your online reputation—a complete guide
In the digital world, your online reputation can have a significant impact on your personal and professional life. People perceive you or your brand based on what they find when they look for you online. If they find positive things being said about you, they will...
What happens to a brand in an exit strategy? Here are 5 types, and how to handle challenges
Building a brand from the ground up is a rewarding yet challenging experience. It takes time, patience, and innovation to take an idea and turn it into a profitable business. Despite all the work that goes into this process, many founders decide to exit from their...
9 best practices for improving your SEO with internal linking
Search engine optimization plays an essential role in helping businesses grow their online presence. It allows business owners to attract relevant traffic without having to invest excessively in paid promotions. There’s a vast majority of people that leverage search...
5 ways online reviews help you build a better content strategy
Did you know that every buyer starts their buying journey with research? In doing so, they look for positive reviews for the products they want to purchase. Such reviews help them make a better buying decision by boosting your credibility and convincing them to...