At WriteCulture, we teach all kinds of tech PR workshops and seminars to corporate PR staff and PR agency account teams. When we teach the pitching class, we run into the same roadblocks across the PR spectrum—too much jargon, wasted email intros with lifeless...
With a Bay Area news media career spanning nearly 35 years, Lisa Wrenn has had a front row seat in the late 90’s newspaper “glory days,” the 2000’s rise of digital media and consolidation of print publications, and today’s competitive multichannel news industry. The...
Lauren Edwards is founder of WriteCulture, a company that coaches PR teams on writing, pitching and interactions with clients. Lauren has trained over 1,000 PR pros, from entry-level staff to SVPs. I sat down with Lauren to get her perspective on current PR...