On June 18, Fitbit will become a publicly-traded company. With shares priced to sell between $17 - $19 a piece and a valuation upwards of $3.7 billion, the ultra-popular sports accessory is positioned to be one of this year’s hottest IPOs. Though wearable technology...
They’re everywhere. In your inbox, on your newsfeed. Clickbait headlines have consumed digital publications and social channels, but where did the concept come from? Why are media outlets using them? And what impact do they have on media relations? Back in the 1890s,...
According to the Pew Research Center, 74% of all internet users use social media. Though this percentage is taken from a study performed in January 2014, it’s safe to assume that the number has only increased. It’s undeniable that social media has become an important...
UPDATE: Unfinished Business is Vince Vaughn's lowest grossing opening release at $4,800,000. It was shown in 2,777 theatres. On March 2, media outlets across the net showcased satirical stock images featuring Vince Vaughn and the cast of his latest movie, Unfinished...
Representing Bangalore, Copenhagen, Hamburg, Jakarta, Lagos, Milan and New York, this year’s first Social Media Week took Twitter by storm from February 23 to 28, 2015. Social Media Week is a news platform and worldwide conference that discusses—and shares insights...
With a series of esteemed guest speakers, informative presentations, and an Ad Ball to remember, this year’s Advertising and Marketing Week took Toronto by storm from January 26 to 30, 2015. Using MediaMiser's analytics SaaS, we monitored #FFWD2015 throughout the...
Sparking controversy has historically helped increased attendance at, and revenue generated by, theatrical movie releases. From North Korea threatening action against the U.S. should Columbia Pictures release The Interview, to being hacked and having private employee...