As you may have heard, Pokémon GO is kind of popular. According to TechCrunch, the game now has more active online users than Twitter, and a higher user engagement rate than Facebook. Oh, and 5.6% of all U.S. Android users are using the app regularly—put into context,...
As a media monitoring and analysis company, MediaMiser often finds insightful lessons in Twitter data. However, it doesn't take an extensive monitoring regime to pick out these valuable pitching lessons for public relations from @DearPR and @SmugJourno: Follow-up in a...
This year, over 1,200 attendees flocked to New Orleans for the 2016 IABC World Conference: RISE: Innovating Global Communication. With over 60 presentation sessions (including our very own Jim Donnelly, who spoke about communications lessons from disruptive...
This year Canada (Toronto, ON) was home to the 9th Annual World Public Relations Forum—more excitingly, it’s the first time the conference has ever been held in North America. With 3 evening events, 6 Keynote speakers – including David Shing of AOL – and over 30...
As summer quickly approaches, people begin dreaming of trips, vacations, and time away from their everyday lives. The Public Relations Society of America (PRSA) aims to arm travel and tourism PR professionals with the tools and knowledge they need to be successful...
How do you make important decisions? Do you trust your gut? Poll your colleagues? Do you frantically search Google to find results from expert sources? Or maybe you’re a firm believer in shaking a Magic 8-Ball and letting fate decide. Regardless of your approach,...
As a marketer, you can feel the effects of summer approaching—out-of-office replies become plentiful, and engagement begins to wane on pieces that once saw a blooming number of form submissions and call-to-action clicks. Before you know it, you’re in the middle of it:...
As important as external communications are for creating brand awareness, building a healthy sales funnels and gaining media attention—sometimes it’s the culture of an organization that really makes a business attractive to clients and journalists. One of the key...
On April 3, 2016 the International Consortium of Investigative Journalists (ICIJ) released the “Panama Papers”, a collection of leaked offshore financial records exposing the hidden “tax haven” activities of over 140 public figures, criminals, and celebrities....
On March 20, 2016, countries around the world celebrated the International Day of Happiness—an internationally recognized event founded by the United Nations in 2012. It’s currently being coordinated by Action for Happiness with one goal: To spread happiness around...
Harry Potter and the Cursed Child has already gained much media attention since its initial announcement in early December 2015. London's West End Stage play based on an original J.K. Rowling story, co-written by Jack Thorne and John Tiffany, instantly found itself in...
Do you believe in modern romance? According to statisticbrain.com, there are more than 54,250,000 singles in the United States—and 91 per cent of them have tried online dating. Lucky for them, the stigma associated with online dating continues to decrease year after...