New research from customer engagement platform Twilio points to a new age of personalization as evolving consumer demands drive business leaders to focus on delivering predictive, emotionally intelligent, and highly personalized customer experiences. AI is central to...
A successful workplace inclusion plan isn’t just about your brand’s voiced commitment, or its list of rules and regulations to follow, or even its consequences for failure to abide by them—these are all great steps forward, but none of those things guarantees the...
Demand for human sustainability in the workplace—where an organization actionably creates value for people as human beings—has never been higher, with the majority of the C-suite, including around 8 out of 10 CEOs, saying they're feeling pressured to make public...
So far, AI in the business world has been like the early days of the internet—a veritable wild west of often risky experimentation and trial-and-error usage with few guidelines or policies regulating it. With regulators now taking action in the fast-moving...
Talent acquisition and retention has been a tough obstacle to overcome across all industries in the post-pandemic age, and companies of all shapes and sizes are perpetually struggling to strategize against the odds. And this includes Fortune 500 companies, as new...
As communicators are well aware, visuals are critical for campaigns and promotions, especially video, and new research from visual communication platform Canva demonstrates how this picturesque approach is equally effective for internal comms. Its new study explores...
The seamless customer experience has become marketing’s insurmountable hill—despite all the technology that explicitly offers potential solutions, communicators keep struggling with this fundamental concept. But with the help of AI, things are getting better, right?...
Sustainability and associated ESG company initiatives such as climate action are at the top of consumers’ list of expectations, and brands and businesses have largely agreed that their companies must commit to and demonstrate their support as well. Although virtually...
B2B marketing has never been about tugging at the heartstrings with emotive storytelling. For decades, these comms pros have relied on facts and data to get the job done. Now, according to new research from creative branding ad agency Triptent, they're discovering...
The Bulldog train steamrolls into summer with more record-high traffic in May, and this time almost exclusively penned by our brilliant contributors. One incredibly popular research piece was the lone exception, examining the stressful outlook of millennials and...
Building a successful and trustworthy brand identity was never easy, but it’s certainly gotten more complex in the post-pandemic age, as the variables that define it have multiplied exponentially—sustainability, DEI, stances on political and societal issues, and other...
Data preparedness has become the next critical obstacle in a long queue of generative AI-implementation roadblocks. But unlike the skills gap, responsible use, inaccuracies, job threats and other hurdles we’re still working on getting past, this one looks to be more...