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Kyle Porter

Kyle Porter
Kyle Porter is Managing Director of Virgo PR, a top PR agency.
The shifting landscape of tech PR: Adapting to a new reality

The shifting landscape of tech PR: Adapting to a new reality

In the fast-paced world of technology, public relations has always played a pivotal role in shaping narratives, managing crises, and crafting brand identities. However, the landscape of tech PR is undergoing a seismic shift, driven by rapid technological advancements,...

20 current marketing trends in tech publicity to watch

20 current marketing trends in tech publicity to watch

Technology public relations is an ever-evolving field with emerging trends shaping how companies communicate and market their innovations. Here are 20 current marketing trends in tech publicity:  1. AI-Driven Content Creation: Leveraging artificial intelligence to...

2024 media relations: Here’s how it’s done—10 key strategies

2024 media relations: Here’s how it’s done—10 key strategies

Media relations in 2024 continues to evolve with advances in technology and changes in consumer behavior. Here are some key strategies to consider:  1) Leverage Social Media Platforms Social media remains a powerful tool for media relations. Platforms like Twitter,...

10 trends technology PR pros need to know

10 trends technology PR pros need to know

As the technology landscape rapidly evolves, so too does the field of public relations. For technology PR professionals, staying ahead of emerging trends is crucial to effectively manage brand reputation, engage audiences, and drive media coverage. Here are 10 key...

2024’s top integrated PR campaigns—here are 6 to learn from

2024’s top integrated PR campaigns—here are 6 to learn from

In 2024, integrated public relations campaigns are focusing on blending traditional media strategies with innovative digital tactics to create cohesive and engaging experiences.   Here are some standout examples:  1) Nike’s “Athlete of Tomorrow” Campaign Nike launched...

A PR guide to building a consumer tech company

A PR guide to building a consumer tech company

Consumer tech companies tend to start from one groundbreaking tech idea with the potential to revolutionize the consumer market. But getting from what might have just been garage tinkering to a household name requires more than just innovation. Companies need a...