Public relations campaigns have changed profoundly over the years. Today, nearly every successful company is working within technological platforms including social media, to do targeted online marketing. The strategies have paid off—conversions and sales associated...
As a public relations professional, you likely have a solid set of skills, tools, and resources that help you thrive no matter what campaign you’re running. However, even these well-honed tools can be challenged when you’re running campaigns in specific niches....
According to the Ponemon Institute and IBM Security Cost of a Data Breach Report 2022, “Eighty-three percent of organizations studied have experienced more than one data breach, and just 17 percent said this was their first data breach.” If so many companies have...
The healthcare industry is becoming increasingly digitized. Telehealth means that folks are able to see doctors from all over the country and improved digital literacy can help patients find the right provider for them. Increased digitization means that social media...
TikTok has become one of the most popular and influential social media platforms across the globe. While it was originally popular with younger audiences, the COVID-19 pandemic caused it to see rapid growth with different demographics. Many businesses have jumped on...
Your employees are among the most valuable assets to your organization. They don’t just perform the day-to-day tasks of your brand, either. Their unique perspectives and range of talents can boost innovation and give you a competitive edge. As such, it is vital to...
The holidays are usually seen as one of the most challenging times for public relations and marketing teams. People start to shift their focus from business considerations toward celebrations and relaxation. The tools and tactics you utilize during the rest of the...
How healthcare public relations professionals disseminate public health information has far-flung effects. These professionals must provide timely, accurate public health updates to the right audiences. At the same time, they must ensure that their public health...
Social media marketing is an absolute must for almost all businesses today. Even multinational B2B firms like UPS and Intel run TikTok and Instagram accounts that boast millions of followers and promote their brand image. But not all social media accounts are up to...
Global sustainability is a high priority for nearly 60 percent of American consumers. People are more interested in eco-friendly products and practices, and big and small businesses alike have noticed. With that in mind, it could be good for your business to center a...
When most people think of PR professionals, they envision extroverted, high-energy people who love public speaking and have unbounded confidence. However, anyone who has worked in PR for a while knows that isn’t the case. Some of the best PR professionals are...