Businesses are constantly searching for a competitive advantage. Odds are you have overlooked one of the most potent tools at your disposal: market gap analysis. Just think. When was the last time you asked yourself, ‘What is the business outcome I want to achieve,...
J.P. Walti is Vice-President of Marketing, Creative, and Web at RingCentral, an AI-powered communications software provider. He has two decades’ worth of experience in the marketing and creative fields. Here is his LinkedIn.