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Jim Rocco

Jim Rocco
Jim Rocco is Director of PRCG | Sports, a public relations and crisis communications company located in New York. He can be reached at jrocco@prcg.com; @JimRocSportsPR
U.S. Soccer kicks the wrong way with equal pay PR blunder

U.S. Soccer kicks the wrong way with equal pay PR blunder

“[T]he job of Men’s National Team player[s]… requires a higher level of skill based on speed and strength than does the job of Women’s National Team player[s]…”—United States Soccer Federation legal filing arguing that male soccer players should be paid more because...

Even in November, PR gaffes continue to plague the Houston Astros

Even in November, PR gaffes continue to plague the Houston Astros

After last month’s pre-World Series public relations fiasco involving their then-Assistant GM, the last thing the Houston Astros needed was one of their former players outing them as shameless rule-breakers. But to paraphrase the principle of karma, what goes around...