Jessica Perkins

Jessica Perkins
Jessica Perkins is a writer and SaaS marketing consultant who helps businesses scale up their marketing efforts. She is obsessed with learning and also is passionate about sculpting. 
5 ways flowcharts streamline crisis management planning

5 ways flowcharts streamline crisis management planning

Dealing with crises requires quick thinking, clear communication, and organized planning. Traditional methods often fall short during high-pressure situations where every second counts.  Flowcharts offer an innovative solution by turning complicated procedures into...

6 data-privacy best practices to enhance your corporate communication

6 data-privacy best practices to enhance your corporate communication

In today’s digitally transformed modern organizations, every transaction or interaction leaves a trail or a footprint, which in addition to being an asset, can be a major threat if not handled well, and in accordance with various industry standards and best practices....

Crafting powerful brand narratives with recognition awards

Crafting powerful brand narratives with recognition awards

Awards are more than mere accolades; they can become powerful tools for crafting compelling brand narratives. Whether they come from industry bodies, third-party organizations, or internal recognitions, awards offer tangible validation of a company’s values and...

5 marketing tactics colleges employ with technology packages

5 marketing tactics colleges employ with technology packages

Choosing the right college often depends on more than just academics—technology packages play a significant role in swaying prospective students. Colleges today are employing innovative marketing tactics to highlight their tech-forward offerings.  From bundled laptops...

5 key roles online courses play in professional development

5 key roles online courses play in professional development

Online courses are revolutionizing the way we approach professional development, offering a dynamic alternative to traditional education. Whether you're aiming to switch careers, climb the corporate ladder, or enhance your skill set, these digital platforms provide...

Why video content is essential for modern employee onboarding

Why video content is essential for modern employee onboarding

Recruiting new team members is an expensive and often protracted process, with SHRM data suggesting that it costs $4,700 for each employee you add to your roster. Because of this, it’s necessary to optimize the onboarding of fresh hires in order to ensure this upfront...

3 ways AI Is transforming PR campaign effectiveness

3 ways AI Is transforming PR campaign effectiveness

We’re going through a period of immense upheaval as a result of the arrival of artificial intelligence as a viable tool.  From the perspective of improving PR campaign effectiveness, this technological breakthrough is majorly appealing, and this explains the findings...