Competing in the real estate industry can feel like an overwhelming thing to do at times. However, if you have a plan for a compelling PR strategy, you can really outshine your competition. As long as you are willing to be patient and continue working hard, you will...
When you hire a new employee, it is essential that you make them feel like a part of the team. This is something that can be overlooked by most employers, but is actually very easy to do. With some simple planning, you can learn ways to make your new employee feel...
Solar power might seem like a niche industry. It has a very specific purpose, and as an energy source, is a fairly unique part of people’s lives that few other companies or industries can match. However, as an alternative energy source that has had to work hard to...
Motivating your employees is one of the most important things you can do as a business owner or manager. However, you need the right strategy in order to achieve it. If you don't, you could end up not giving them enough bonuses or giving them more than necessary. Both...
With the advent of social media and review websites as major sources of consumer education and communication, modern companies must use every tool at their disposal to remain competitive and keep their organization in the public eye. Companies must be mindful not only...
Why do employees go rogue? Catherine Erikson, VP of Sales and Marketing (HealthCare Marketing Group) sums it up by saying that encountering rogue employees is an organic part of developing and growing a successful business. That's all well and good, but what can you...
Whether you're already an active entrepreneur, or you just want to develop a following to support a future project, building your personal brand is essential. In fact, almost every high school student is already building a personal brand for themselves, so there's...
For a company to be successful today, it will need to have a strong and positive company culture. When you are looking for ways to improve the culture of your organization, one standout option would be to hire a PR firm. A good public relations firm can help to...
Every business owner must know what to do when they are in the middle of a public relations crisis. These are the kinds of things that can happen to literally any company at all. In fact, if a company is around long enough, they are almost certainly going to be in the...
Business owners and entrepreneurs can take full advantage of their online presence to maximize online reach while learning more about those who have a genuine interest in their business and brand. Web-savvy companies also have an advantage when it comes to protecting...
The automotive industry is just like any other industry where customer retention is a significant factor to success. According to market metrics, selling to an existing customer is 15 percent easier than selling to a new customer. Kissmetrics backs this statement by...
It is actually fairly stunning that the World Cup only comes around every four years when you consider everything that goes into it. The building of the stadiums alone is a tremendous human endeavor that takes the labor and knowledge of thousands of people to make...