Brand reputation is among the most valuable assets of a company. This is gained through controlled mechanisms such as paid advertising and owned media. However, earned media represents the unique value proposition of trust. Basically, it's a testament to what your...
The digital landscape keeps changing rapidly, sometimes faster than people can adapt. Businesses need solid, data-driven decisions to stay ahead and achieve success. Understanding how web users interact with a website is essential. While Google Analytics provides...
Understanding competitor strategies is key to thriving in a competitive market. By analyzing the keywords your competitors rank for, you gain insights into their content priorities, audience preferences, and the trends shaping your industry. Competitor keyword...
Let’s be real: landing your first job in an industry as demanding and competitive as PR can be scary, especially if you’re making the jump to a new career or starting with zero experience. But then, if you do the right things, making a strong impression on your...
If you're operating in a high-growth organization, you’re continuously brainstorming for ways to appeal to new clients. Here are some practical strategies, whether or not you’re just starting out or already running a business. Oh, and here’s an advantageous tip:...
Generative AI is reshaping the landscape of content marketing and public relations by enabling more efficient workflows, personalizing customer experiences, and creating highly engaging content. For businesses and PR professionals, this technology offers exciting...
Currently, content marketing is the main function of modern digital marketing. It improves awareness of the company, educates customers, and turns leads. Brands invest in high-quality content, like social media postings, blog articles, videos, and lectures. Content...
Public relations and content managers form the foundational blocks of modern business strategy, both working to drive brand reputation and providing a catalyst for customer engagement. And as these industries also evolve to digital transformation/digital emergency...
Today, people are not just purchasing a product; rather they purchase a brand that represents who they are, and what they believe and strive for. Purpose-driven branding has become significant in organizations’ branding strategies that can be used to create...
In today's digital global marketplace, your website is your brand’s first impression. An extraordinary website is more than just an area to show products or services; it’s the foundation of your logo recognition. Investing in effective website improvement is important...
The reality is that competition is on the rise for every business entity at this stage. You need to market your business since you are running one. In this article, we will describe various marketing methods. It will also describe how it may be useful for growth in...
A customer experience (CX) platform is the sum of any tool or technology used to help a company manage customer interactions across various touchpoints to improve customer service. These touchpoints could be online (social media, email marketing, and the website) or...