Whew! You made it. The crisis is over. As much as you would like to move on forever, the days after a crisis can be beneficial to your company in the future. Here are some tips for setting your post-crisis agenda to get your company or client back in good graces. Meet...
When a crisis hits, the last thing you should be doing is arguing behind the scenes about who is the best fit to speak with the public. Choosing the right spokesperson for your crisis is not just an option, it is absolutely necessary. Your spokesperson is a...
Not all crises are created equally. This post breaks down the types of crises into three levels, based on who knows what—and offers insights on how to handle each. You’re welcome. Company knows, public doesn’t In many cases, the company knows about a crisis and the...
It’s one of the most dreaded words in PR—the “C” word. (Crisis… we’re talking about crisis.) It’s been described as “a PR nightmare” and is regularly referred to in ways like, “I would hate to be (insert company name here)’s PR person.” But crisis doesn’t have to end...