One of the top skills you can have as a PR rep? Using bad publicity or negative perceptions to create an opportunity for success is especially important in a digital-first world where brands are more vulnerable than ever to public scrutiny and social backlash. Whether...
Chaos hits when you least expect it. One minute, your client’s brand is thriving. And the next, a social media storm or event puts everything at risk. But here’s the thing … Crises don’t have to break your client’s brand. Handling a crisis with integrity can showcase...
Press releases are a chance to amplify a brand’s message. But too often, companies see little return on their efforts. The problem is that press release distribution has its challenges. Falling into these traps can derail even the most compelling press release. And...
The wellness and entertainment industries are fast-paced and highly competitive. Your brand can thrive one minute and be forgotten the next. That’s why it’s essential to have PR strategies that help you establish a name for yourself. Whether your company focuses on...
If your PR campaigns only feature a small part of society, you will miss the opportunity to connect with the wider world. A variety of stories and experiences shows that your company understands the rich diversity of our society. It also tells your audience that you...
As a PR pro, you’ve seen how a strong brand reputation can foster customer trust and encourage business success. You’ve also seen how reputational damage can negatively affect customer sentiment and a business’s bottom line. That’s why it’s your job to help your...
When it comes to building successful PR campaigns, choosing which media channels to focus on plays a critical role. In today's digital era, traditional media channels are no longer the sole players. The rise of digital media and social platforms has opened up new...
Struggling to capture and hold your audience’s attention in our mobile-focused world? In today’s article, we're exploring mobile-based strategies and practical tips you can use to craft concise and compelling content that resonates with your ideal customer. By...
Brand awareness is something all businesses strive for. After all, being well-known among your target audience can significantly boost your brand to the next level. But there’s a difference between being famous and infamous. In other words, not all brand awareness...
Promoting diversity, equity, and inclusion (DEI, or DE&I) has become a key goal for global and national organizations that are committed to fair representation and equality for all. But having a goal and taking action toward it are two very different things. ...
Do you serve an audience that’s passionate about environmental conservation and sustainable business practices? Have you been working on transforming your organization into an eco-friendly brand to play your role in making the earth a better place? If so, it’s time...