We interviewed ChatGPT about public relations and, while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR)...
After an unpredictable year of COVID, organizations value the role of PR more than ever
Organizations value communications more than ever. That’s according to the 2021 JOTW Strategic Communications Survey—by Ned’s Job of the Week, an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. The fourth annual...
The top 7 challenges facing PR and communications in 2020—and best ways to adapt
Sometimes it can feel like you spend more time justifying your work than you do getting things done. That’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. “Budget” was replaced as the top challenge facing...
Should brands take a public stand on politics? New research reveals a new outlook.
It’s harder to hide from non-stop political noise these days as the United States has never been more divided. Various factions seem engaged in a contest to outmaneuver each other to be more polarizing. There’s an old saying that business and politics don’t mix. ...