Apps are big business. Since the launch of the first iPhone in 2007, demand for apps has exploded. Mobile app-based gaming now accounts for the majority of the multi-billion-dollar video game industry. Businesses are also increasingly turning to proprietary apps for...
The customer is the backbone of your small business. Without them there would be no profits and the business would cease to exist. This isn't exactly news to business owners, but figuring out ways to keep customers happy, satisfied with their experience, and coming...
No matter what type or size business you are operating, there are two buzzwords which keep coming up time and again when devising a product marketing strategy. Those words would be “influencer” and “social.” Since it seems like the entire world has gone social, why...
A simple, yet effective and often overlooked component of a good email marketing campaign is the birthday email, and we’re not talking about your brand’s birthday, either! Sending an email out to your subscribers when it’s their birthday is a powerful way to build up...
When you own your own business, oftentimes it can feel as though there is a non-stop flow of cash heading out the door, but an equivalent amount doesn’t seem to be coming back in. This is exactly why businesses create such strict budgets and adhere to them. Part of...
Gaining more visibility in your industry can be tough, and an effective PR campaign can be the solution. Working to create a cohesive campaign can be taxing for any company, so it’s a great idea to plan it all out ahead of time. Then, you can watch the magic happen!...
A business owner is similar to the captain of a ship. The captain is responsible for guiding the ship safely to its destination and ensuring that everybody on board is well-cared for. As a business owner, it’s your responsibility to lead your company to achieve its...
If you’re looking to create new business connections and get to know others in similar industries, then you might go along to a networking event. To make the most out of your networking time, then you should be prepared and ready to introduce yourself. Here are some...
Employees are any company’s biggest asset. Without high-performing employees, your company can only progress so far, so it makes sense to monitor how well your employees are performing. It is also a good idea to implement incentive schemes, so you can encourage...
Calendars have a number of advantages over other types of print advertising, yet they are often overlooked as a marketing tool. Here are four reasons why using calendars to promote your business is a great idea. We’ll also explain why they improve brand recognition...
Press releases are still an effective way to get in front of the media and other relevant organizations. Getting the word out about a new product or service or updating the information that the press has about your organization is an important step for greater...
Unlike hugely popular influencers with enormous social follower counts, the micro-influencer is a social personality that has between 2K and 25K monthly visitors—and according to Kissmetrics, this lower visitor count provides a 16x-higher engagement rate then other...