Back in the days, people just went online to find information. Today, people expect information to be brought to them. Perhaps the perfect embodiment of this shift is the push notification. First rolled out with iOS 3.0 in 2009, push notifications are the epitome of...
According to a recent Forrester report, 96 percent of website visitors leave before completing a single desired action—which means only a very meager percentage of your site’s visits will result in a conversion. This sobering figure means the vast majority of visitors...
