"The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise, they just might find...
"Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens." -- Alvin Adams The QR code has been around since the mid-90s. Originally invented to improve the manufacturing process of vehicles and...
“Persuasion is achieved by the speaker’s personal character when the speech is so spoken as to make us think him credible,” Aristotle. Persuasion is the name of the game when it comes to public relations and marketing. The very nature of the field is to convince...
“When you work from home, there is no such thing as a holiday.”― Anthony T. Hincks We at St. Conti Communications have always worked from home or remote offices; we are a virtual agency after all. Therefore, we can understand the challenges that those who are new to...
"A satisfied customer is the best business strategy of all…" Michael LeBoeuf "Show me ROI, or it's not a case study." An editor told me this some 15 years ago, and he was so right. I had been given some content, what the client insisted was a case study, but it did...
“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” -- Brian Clark If you’ve been keeping up to date on Google's ranking factors throughout 2019, then you’ve probably heard or read about Google's focus on E-A-T - Expertise,...
"A good teacher, like a good entertainer, first must hold his audience's attention, then he can teach his lesson." - John Henrik Clarke When I was a young PR professional, I was lucky enough to have a great mentor. Among the most important things he taught me was to...