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Dawn Smeaton

Dawn Smeaton
Dawn Smeaton is a former Director of Marketing at Agility PR Solutions. She is a data-driven B2B marketer with a passion for strategy and a proven track record for delivering results. Dawn has over 15 years of experience in all aspects of marketing and communications.
A how-to template for an award-winning entry for the Bulldog PR Awards

A how-to template for an award-winning entry for the Bulldog PR Awards

Jan 15, 2018

One common question we get every year is, "What does a winning entry for the awards look like?" As the parent company of Bulldog Reporter, we can’t actually apply for the PR awards, but I wanted to share what we would have entered if we could. Hopefully this example —...

A marketing vet’s crash course in public relations

A marketing vet’s crash course in public relations

Dec 5, 2017

A year ago, I moved into a new role leading a marketing team at a fast-growing software company. It was an exciting time. We were rolling out new branding, a new website. We needed collateral and marketing programs to generate those essential inbound leads. And we...