A/B testing is a process marketers use to improve and optimize the performance of their marketing campaigns which leads to better results and more engagement and conversions. Maximizing the impact of A/B testing is essential in determining the success of your...
If you're starting a business today or already running one but haven't embraced social media marketing yet, it's time to catch up! Social media has become the primary platform for brands that want to establish themselves online. It effectively reaches out to potential...
Covid-19 changed life as we know it. It has undoubtedly taken a toll on everyone’s mental health. According to a report by WHO, there is a 25 percent increase in the prevalence of anxiety and depression. A stressful situation, in the form of work or personal life,...
Building an online store and succeeding with it can be a daunting task. However, marketing your online store can be even more daunting, especially if you don’t know the best marketing methods to use. But don’t worry, there are various proven techniques that can boost...
Customer experience drives today’s ultra-competitive markets. More than the products, customers seek the experience associated with them. This is especially true in the cases of products that need customer loyalty and satisfaction for growth. The service and luxury...
PR market research is valuable and essential to any agency or client. It's like the framework that holds your work together to prevent mistakes. PR market research is crucial in today's digital networks, especially when it comes to social media and digital marketing....
Over 4.5 billion people are online. And mobile web traffic now stands at 55 percent, surpassing desktop web traffic in 2020. That means more than half your market target is online and using smartphones. It, therefore, makes sense if you focus your marketing efforts on...
With innovations in artificial intelligence and augmented reality, technology has changed this industry. For this reason, you can easily get caught up in the hype on new technology. This can happen without you understanding its benefits or its drawbacks. That’s why...
Public relations is vital in every organization. With good public relations, businesses can create a solid online presence. Also, good PR will help you build effective marketing strategies. And with PR, you can tell your story and sell your business to the public. It...
Human labor is essential in every big organization. Quality labor will increase your workflow, reduce fatigue, and improve the quality of work done. You need individuals that are skilled and can work in a team. Having a perfect team that works well together is very...
We will start the discussion by taking a bold stand. The real strength of sales and marketing lies in public relations. Allow us to expound on this point a little bit. If we are to define marketing, it is all about creating brand visibility. Sales are about getting a...
The use of data is critical for the success of any firm. Doing business would be practically impossible without data. So, how can you get and collect data in a secure manner to help your business grow? What are some of the major brands doing? A business proxy will...