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Carl Torrence

Carl Torrence
Carl Torrence is a Content Marketer at Marketing Digest. His core expertise lies in developing data-driven content for brands, SaaS businesses, and agencies. In his free time, he enjoys binge-watching time-travel movies and listening to Linkin Park and Coldplay albums.
3 steps to mapping the customer journey for a complex SaaS product

3 steps to mapping the customer journey for a complex SaaS product

Selling SaaS products can be tricky, especially in a B2B space with multiple decision-makers. For example, marketing automation software will have marketing executives as end-users. However, the marketing head usually chooses the right tool based on budget,...

How to delight your customers in 2024: 5 tips for B2B brands

How to delight your customers in 2024: 5 tips for B2B brands

Gone are the days when simply meeting customer expectations was enough to secure their loyalty. In today's competitive B2B landscape, where every interaction and touchpoint can make or break a relationship, the key to thriving lies in going above and beyond—in...