More than three quarters (78 percent) of adults would likely switch to an alternative retailer the next time they shop for products online if they have a poor ordering experience, according to the third annual Customer Pulse 2017 Report from JDA and Centiro, conducted...
In the spotlight: Larry Light, Chief Executive Officer, Arcature On a November day in 2008, three automotive-industry CEOs flew from Detroit to Washington, D.C., on a mission they insisted was crucial to their companies’ survival. They sought a federal bailout to help...
Business leaders and their communications counselors are struggling to choose from the ever-growing number of executive visibility platforms and lack a strategic approach to prioritizing time and resources spent on thease programs, according to a new study from...
Millennials may not be as indifferent to American car culture as is often suggested—their aspirations for luxury are driving the U.S. automotive brand landscape, according to the latest EquiTrend Study from Harris Poll. In this year's study, Mercedes-Benz reclaimed...
According to a new report from retail management consulting firm BRP, 55 percent of retailers are focused on optimizing the customer experience to increase customer loyalty by improving the mobile shopping experience and creating a unified experience across all...
New research from social engagement firm REVOLT explores the broadest measurement of Gen Z's media usage to date—from music streaming services, emerging social and over-the-top video platforms to eSports participation— to how Gen Z is using social differently, and...
Gaining consumer loyalty is more vital than ever, with approximately three out of four (72 percent) participants in a new Reader’s Digest survey citing trust as important for purchasing decisions, an increase from 69 percent in 2016. The media brand recently announced...
The “Amazon-ation” of B2B online marketing is in full swing, and the first place buyers go to research products and services is online before they choose a company or product. As a result, in today's B2B world, there are no longer choices when it comes to websites,...
On the heels of huge reputation gaffes by major airlines recently, brand strategy and market growth firm Brandigo conducted its Airlines Brand Perception Study to see where things stand in the increasingly unfriendly skies. "After all the amateur videos that have...
Millennials are largely responsible for boosting restaurant brands, awarding higher than average brand equity to food and beverage categories such as Coffee and Quick Service, Casual Dining and Chicken restaurants, according to the latest EquiTrend Study, which...
Consumers are influenced to make healthcare decisions when they see and hear the words “knowledgeable,” “trustworthy” and “cost-effective” in comms messaging, including advertising and marketing, according to a new public opinion poll from LAVIDGE and Mosaic...
Companies and businesses use all kinds of tools when it comes to their advertising and marketing campaigns. Press releases have long since been a popular tool to use, providing companies with a quick, easy, and specific way to get their message out to the media....