There were 5.44 billion global social media users as of April 2024. Thus, without a doubt, having a strong social media presence is crucial for business growth. Brands must be active online to understand their customers' feedback and opinions. This is where social...
Have you thought about how businesses seem to always be one step ahead of the game? The answer lies in a hidden yet powerful tool: media monitoring. Today, in order for businesses to obtain a competitive advantage, media monitoring has become crucial. However, how do...
Most businesses allocated 25.4 percent of marketing budgets in 2022 to marketing technology like media monitoring tools to track their online presence and mentions. Media monitoring is an important practice for any business to move ahead in this diverse market. It is...