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Alwayne Powell

Alwayne Powell
Alwayne Powell is Director of International Digital Marketing at 8x8. He is an experienced performance marketing leader with an extensive background in the digital space, working client and agency side to provide paid search, SEO and CRO solutions in the B2B and B2C sectors. They are the current Senior Digital Marketing Manager at leading communication platform provider 8x8. You can find them on LinkedIn.
4 steps to conducting and analyzing B2B customer satisfaction surveys

4 steps to conducting and analyzing B2B customer satisfaction surveys

While there may be many differences between B2B and B2C companies, there is one thing they most definitely have in common; a good customer experience can mean repeat customers. In fact, 80 percent of B2B customers expect the same level of experience as a B2C customer...

5 email marketing tips that will improve your SEO strategy

5 email marketing tips that will improve your SEO strategy

Most people are aware that on-page SEO is important for websites when considering search engine optimization. On the face of it, there’s no obvious connection between SEO and email marketing, but as top search engine rankings are becoming more competitive, digital...

New business generation: 7 smart tips for better PR client acquisition

New business generation: 7 smart tips for better PR client acquisition

Client acquisition is the lifeblood of any business, but this applies in particular to the PR industry, where building and maintaining solid client-facing relationships is vital. For this reason, it’s important to understand how we can keep reaching out to more...

Customer experience marketing: 3 comms strategies for improving CX

Customer experience marketing: 3 comms strategies for improving CX

Up to 86 percent of customers will leave a brand they’ve previously been loyal to after just two negative experiences. That’s how important CX is to your bottom line. However, PR pros and communicators often ignore customer experience when drafting marketing...