NEW YORK — February 19, 2024 — UpSpring, an industry-leading PR, marketing, and creative agency, received certification as a Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Council (WBENC). WBENC certification validates that a business is at least 51 percent owned, controlled, operated, and managed by a woman.
“We are proud to be a WBENC-Certified business,” said Tiffany Rafii, CEO of UpSpring. “The WBENC Certification aligns with our values and continued commitment to diversity and inclusion, and we’re excited to pay it forward by supporting other women-owned businesses.”
Recognizing the challenges that women continue to face in business, UpSpring’s leadership team remains committed to uplifting female voices both within the company and beyond. In 2024, UpSpring launched its inaugural pro bono PR & marketing contest, the UpSpring Launch:HER Awards, which awarded a combined half a million dollars in PR and marketing support to women-led non-profit organizations.
UpSpring’s growth is a testament to the power of women entrepreneurs. In 2009, college seniors Tiffany Rafii and Sarah Terzic founded UpSpring out of a dorm room. What began as a two-woman operation providing public relations services to architecture and design firms evolved into a fully-integrated PR and marketing agency serving clients across a wide range of market sectors, from hospitality to real estate to food and beverage.
To learn more about UpSpring, please visit: www.weareupspring.com/
About UpSpring
UpSpring is a PR, marketing, and creative agency that fast-tracks clients for exponential growth. Its expert teams build layered campaigns focused on positioning and elevating a diverse roster of brands ranging from award-winning real estate and architecture firms, product companies, and home decor companies to venture-backed startups, hospitality, and travel companies. UpSpring is more than just an agency; it’s a partnership, and a path that redefines how brands need to be developed to meet the demands of the ever-changing landscape. In 2024, UpSpring received recognition from the PR Net 100 List, PR News Agency Elite List, and PRovoke Media’s North American Agencies of the Year competition. Additional firm accolades include a feature on Observer’s PR Architecture and Design Power List, and honors in the Hermes Creative Awards, Creative Communication Awards, and PR News’ Top Women Awards.