TURNER is thrilled to announce its reappointment as the PR Agency of Record for Travel Wisconsin under a new four-year contract with options to extend.
The partnership between TURNER and Travel Wisconsin has been a highly successful collaboration, with the agency executing impactful PR campaigns highlighting the state’s stunning natural landscapes, charming small towns, vibrant culinary traditions and unique cultural attractions. Over the years, TURNER has spearheaded proactive media relations, innovative social media content creator programs and immersive media FAM trips, showcasing the best of what Wisconsin has to offer to audiences nationwide.
TURNER’s strategic efforts have yielded outstanding results, securing 1,115 stories across top-tier outlets and generating over 18 billion impressions over the course of our work together. A standout accomplishment was TURNER’s instrumental involvement in bringing Bravo’s Top Chef to Wisconsin for its 21st season. From early discussions and site visits to supporting the filming process, TURNER leveraged the celebrated culinary show to further establish Wisconsin as a premier culinary destination. Other highlights include placements in The New York Times (“A Speck of Old Iceland in Ice-Cold Lake Michigan”), Forbes (“Exploring Milwaukee, One of Wisconsin’s Top Drinking and Dining Destinations”), AFAR (“Indigenous Tourism Is on the Rise – Here’s How to Explore With Respect”) and Travel + Leisure (“This Glass Cabin in the Wisconsin Woods Comes With Floor-to-ceiling Windows, a Cozy Fireplace, and Beautiful Forest Views”).
This renewed partnership reflects TURNER and Travel Wisconsin’s shared commitment to building on these successes. The TURNER team looks forward to continuing to tell Wisconsin’s story in innovative and exciting ways over the next four years and beyond.