Brands Including Sun & Ski Sports, Natural Farm, Kuumba Made and Dragonwing Announce First Fully-Virtual PR Firm, Trust Relations, as Agency of Record
LOS ANGELES, CA (August 21, 2024) — The first fully-remote PR agency, Trust Relations, today announced that leading consumer brands Natural Farm, Kuumba Made, Sun & Ski Sports, and Dragonwing have enlisted the fast-growing strategic communications and integrated marketing agency as their agency of record. The series of partnerships demonstrates Trust Relations’ continued prowess in consumer-focused PR, affiliate marketing, influencer relations, and media relations.
“The business-to-consumer space is in the middle of a massive shift. Customers have more options than ever. Even the best brands on the market today can be difficult to discover amid the digital clutter, especially if they’re lacking a solid PR program,” said April White, CEO and founder of Trust Relations. “We are proud to partner with top-quality, innovative, and mission-driven consumer brands like Natural Farm, Kuumba Made, Sun & Ski Sports, and Dragonwing, and to leverage bespoke media relations, influencer relations and affiliate marketing strategies to ensure they reach their target audiences—and get the recognition they so deserve!”
Natural Farm is a pioneer in high-quality, 100% natural, sustainably sourced pet products, committed to creating delicious pet treats that are also good for the planet. With a history of success in the pet industry, Natural Farm hired Trust Relations to raise the brand’s profile as an innovator in all-natural pet treats. Following the partnership’s early success in securing trade and national media coverage, Trust Relations has now expanded its work with Natural Farm to include celebrity partnerships and management.
Established by Denise “Kuumba” Piazza, Kuumba Made is committed to enriching consumer well-being with high-quality fragrance oils, botanical skincare, and creative aromatherapy. Kuumba Made partnered with Trust Relations to amplify awareness of its mission to offer creativity, healing, and natural beauty through high-impact media coverage while also bolstering its credibility in the clean beauty space through industry award opportunities.
Sun & Ski Sports is a specialty outdoor multi-brand retailer that inspires customers of every skill level to let adventure into their lives with quality sporting goods equipment and apparel for outdoor activities in any season. This year, Sun & Ski Sports enlisted Trust Relations to introduce the retailer to key audiences, both regionally and nationally, and expand brand awareness of the company and its executives as experts in outdoor gear and sports.
Dragonwing is an activewear brand designed specifically to empower girls with apparel that supports their active lifestyles. Dragonwing first engaged Trust Relations on a project basis, to establish brand recognition among key micro-influencers and fashion, lifestyle, dance, parenting and kid-focused media verticals. Following the success of the project, Dragonwing continued its partnership with Trust Relations to include ongoing PR support, with a campaign designed to further the brand’s recognition in key trade outlets, as well as to promote upcoming launches and collections.
“The landscape of consumer public relations is evolving at an unprecedented pace, particularly with the integration of affiliate marketing strategies, which have become indispensable,” said Allison Ullo, lifestyle group director at Trust Relations. “There’s a thrilling synergy in bringing new, innovative brands into the spotlight—brands that are ready to share their unique stories and groundbreaking products for the first time. I am deeply passionate about guiding these brands to not only gain the media attention they deserve but also to achieve their wider business objectives. Witnessing this process unfold and seeing our efforts catalyze broader success is profoundly rewarding.”
Trust Relations’ innovative business model combats the challenges lifestyle brands face today in an increasingly crowded market and amid rising consumer skepticism by leveraging an intuitive approach to team design and a unique Points System to gamify client retainers. The agency leverages bespoke teams, uniquely designed to meet each client’s needs with expertise in consumer-focused media relations, strategic PR activations, influencer relations, and affiliate marketing opportunities.
About Trust Relations
Founded in 2019 by award-winning PR veteran-turned-disruptor and official TEDx speaker April White, Trust Relations is the first fully remote strategic communications and integrated marketing agency. It offers access to the best PR and marketing professionals nationwide across every industry. The agency’s proprietary model provides clients with unparalleled transparency, helps align their storytelling and “story-doing,” and unlocks exceptional value for businesses. It also empowers Trust Relations to scale alongside clients by providing everything from basic support to creative activations that maximize brand exposure. The agency’s mission is to replace public relations with “trust relations” by discovering and championing every brand’s authentic truth. Its unique approach and comprehensive suite of services empowers organizations to achieve alignment between what they want people to think about their brands and how they can “show” as well as “tell” stories that demonstrate those proof points. For more information, visit https://www.trustrelations.agency/.
About Natural Farm
At Natural Farm, we specialize in creating all-natural dog treats, chews, and bones that feature single or limited ingredients. Our dedication to quality, innovation, and responsible sourcing is evident in every product we offer. For more information on Natural Farm, please visit naturalfarmpet.com or email naturalfarmpet@trustrelations.agency.
About Kuumba Made
For over 40 years, Kuumba Made has created exceptional body care products inspired by the abundant gifts of Mother Earth. Founded by Denise “Kuumba” Piazza, a loving herbalist, Kuumba Made began with handmade coconut oil infused with rose petals, calendula and lavender flowers. Located in the beautiful Sonoran Desert in Tucson, AZ, this innovative and progressive woman-owned business is dedicated to optimizing health, radiating natural beauty and spreading joy through its handcrafted botanical infusions. With a commitment to the highest quality ingredients and sustainable practices, Kuumba Made offers gentle, effective products that delight the senses and support wellbeing. For more information, visit kuumbamade.com.
About Sun & Ski Sports
Since 1980, Sun & Ski Sports has been a leading specialty outdoor retailer dedicated to inspiring adventure. With 33 stores in 13 states, Sun & Ski Sports offers a nationwide presence while maintaining a small store feel. Renowned for their expertise in the industry, Sun & Ski Sports specializes in equipment, apparel, footwear, and accessories for a wide range of outdoor activities, ensuring customers receive high-quality gear and expert advice for unforgettable expeditions. Committed to helping customers live active lifestyles year-round, Sun & Ski Sports is your go-to destination for all your outdoor adventures. For more information visit sunandski.com.
About Dragonwing
Since its inception in 2013, Dragonwing has redefined the standards for girls’ activewear, consistently delivering on its promise of providing high-quality, functional, and age-appropriate athletic wear tailored specifically for tween and teen girls. The products, ranging from sports bras and support tops to compression shorts and athletic leggings, are not just scaled-down versions of women’s wear; they’re thoughtfully crafted for the unique needs of growing girls. Focusing on seamless construction and technical fabrics ensures that every piece allows young athletes to perform their best, distraction-free. For more information visit dragonwing.com.
