The PHA Group has entered into an exciting new partnership with XRP Healthcare – a pharmaceutical and healthcare platform powered by blockchain technology and AI to transform healthcare access and affordability. PHA will be implementing a PR and comms strategy to support the firm’s global ambitions for 2025, including a set of announcements that will set new benchmarks for the Web3 sector.
As the first healthcare platform built on the XRP ledger, XRP Healthcare drives financial inclusion and digital transformation through its innovative suite of Web3 services.
Laban and Kain Roomes
XRP Healthcare was founded in 2022 by father and son, Laban and Kain Roomes, in a mission to bridge the gap between cutting-edge blockchain technology and real-world healthcare needs. A major focus of its approach has been establishing a strong presence in Africa by uniting the region’s diverse private healthcare providers through strategic M&A activities.
The PHA Group will be advising on its global expansion strategy, leading and delivering strategic communications services to position the brand in front of key audiences in the UK, North America, Europe, the Middle East and Africa. This includes new campaigns that span across the M&A, crypto and healthcare space.
Kain Roomes, CEO and co-founder of XRP Healthcare commented on the partnership and his ambitions for the future: “Our partnership with PHA comes at an optimal time for XRP Healthcare. We are on the brink of making some exciting announcements that will mark a new era not just for our business, but the wider global healthcare, blockchain and crypto industries.
“It’s the reason why we have decided to work with PHA, taking advantage of their international media expertise to connect XRP Healthcare to a wider audience.”
Rhys Merrett, Head of Technology PR at The PHA Group commented: “We’re very excited to be working with Kain and Laban at such a pivotal moment for the business. It reflects our evolving Web3 communications offering, giving decentralised entities the opportunity to promote their brand to stakeholders and audiences outside of traditional trade media.
“We welcome XRP Healthcare to our expanding portfolio of clients in this space, and look forward to seeing what the future will bring as they gear up for a momentous 2025.”
About XRP Healthcare
XRP Healthcare is the first pharmaceutical and healthcare platform built on the XRP Ledger, aiming to revolutionise healthcare through the integration of blockchain technology and strategic M&A. The company is committed to enhancing healthcare accessibility and affordability, leveraging its innovative solutions and strategic partnerships.
About The PHA Group
The PHA Group is one of the UK’s top independent PR, Digital, Creative, and Crisis Management agencies. Its consumer, corporate and reputation specialists deliver transformational results for clients, including household brands, international corporations, ambitious start-ups and individuals with a story to tell.
www.thephagroup.com/
