The Private Office: Real Estate is set to revolutionise the super prime property market with a modern approach to buying and selling luxury homes.
London, UK, 29th August, 2024 – Leading independent PR agency, The PHA Group is thrilled to announce its recent appointment by new, innovative luxury real estate agency, The Private Office: Real Estate, as it embarks on its mission to redefine how the global elite buy and sell their homes.
Founded in July 2024 by Trevor Kearney, a leading figure in the super prime property market, The Private Office: Real Estate is no ordinary agency. With over £5 billion in career sales, Kearney brings unmatched expertise to this venture that aims to revolutionise the traditional agency model. The PHA Group was brought on board to support the launch of The Private Office: Real Estate and continues to drive its communications strategy beyond the initial launch phase.
The PHA Group’s corporate and consumer team will build the media profile of Private Office: Real Estate through a strategic press office programme. This will include founder profiling, industry commentary, thought leadership content, and showcasing innovative services and property listings – affirming The Private Office’s position as a leader in the super prime property market, appealing to both potential clients and industry stakeholders.
Key features of the agency include:
- A dedicated Sport and Entertainment division offering elite, discreet service
- Full lifestyle management offerings including bespoke security solutions through The Private Office: Protect4
- Headquartered in Guildford, Surrey, servicing clients nationally and globally
With the UK super prime market booming (£10m+ London transactions up 9.1% in 2023 alone), the launch of Private Office: Real Estate comes at an opportune time. The agency is set to capitalise on the growing demand for luxury properties, with the UK’s most expensive house selling for a staggering £73.2m in London last year.
Trevor Kearney, Founder of Private Office: Real Estate, said: “Our partnership with The PHA Group has been instrumental in communicating our innovative approach to the super prime real estate market, upon launch. Their proven track record in elevating disruptive brands and deep understanding of the luxury sector make them an invaluable asset to our team. We’re excited to continue working together to redefine the standards of service and excellence in luxury real estate.”
Neil McLeod, Divisional Managing Director of Corporate at The PHA Group, commented: “We’re thrilled to be working with Private Office: Real Estate and its ambitious founding team. Their commitment to modernising and re-thinking the super prime property market opens up a huge consumer and corporate storytelling opportunity. Our track record of supporting challenger and scaling businesses means we’re perfectly placed to get the voices of the Private Office team heard, establishing them as the go-to agency for ultra-high net worth individuals in the property market.”
About Private Office: Real Estate:
The Private Office: Real Estate is a revolutionary luxury real estate agency founded in July 2024 by Trevor Kearney, a leading figure in the super prime property market. With its HQ in Guildford, Surrey, the company offers a fresh, modern approach to buying and selling high-end properties, with a dedicated Sport and Entertainment division and full lifestyle management services, including security. The agency services clients nationally and globally, representing some of the most desirable super-prime homes in the market. For more information, visit https://theprivateofficere.com/
About The PHA Group:
Established in 2005, The PHA Group is an award-winning independent PR and Digital agency founded by Phil Hall, the former editor of the world’s bestselling newspaper and Director of Editorial Development at Trinity Mirror Group. With offices based in London, Manchester, Leeds and Wokingham, The PHA Group constitutes consumer, corporate and reputation PR specialists to deliver transformational results for clients, including household brands, international corporations, ambitious start-ups, and individuals with a story to tell. www.thephagroup.com
