Scout Lab, a creative communications agency specializing in human and planetary health, has been named the Communications Agency of Record for Riley, the all-in-one parenting platform providing expert-backed, personalized, and real-time support to families.
As Riley’s AOR, Scout Lab led the strategic communications for its $3.1M seed funding announcement and beta launch, positioning the platform as a trusted resource for modern parents. With Riley, Scout Lab deepens its expertise in family and health spaces, with other clients including Oova, The Abortion Coalition for Telemedicine, and more.
Scout Lab has been instrumental in shaping Riley’s brand narrative and media strategy, ensuring a strong launch for the platform as it enters beta. As AOR, Scout Lab will continue to drive awareness, thought leadership, and storytelling to establish Riley as the go-to parenting platform.