Free guide outlines criteria, common pitfalls, important considerations for law firms navigating Chambers and Partners, Benchmark Litigation, other legal accolades
Jacksonville, Fla. (October 1, 2024) — Reputation Ink, a national marketing and public relations agency focused on B2B professional services firms, has published a guide to navigating law firm awards, rankings and lists. The “Guide to Law Firm Awards, Rankings and Lists” equips law firms with tools and tips to elevate their profile in a competitive landscape by demystifying the inner mechanics and methodologies behind eight leading awards programs.
This is a free, essential resource for legal marketers, attorneys and law firm leaders who want to understand the unique requirements of key top-tier rankings, what researchers are looking for as they assess firms and how to make submissions shine.
“Awards can either be a powerful demonstration of your firm’s capabilities or a fruitless drain on your resources. The outcome hinges on how strategically you prepare your submissions and promote your achievements,” Reputation Ink’s principal and president Michelle Calcote King said. “Our decades of experience submitting nominations for every legitimate program in the legal industry — and spotting the scams — give us unique insights into the nuances and pitfalls of the process. We created this guide to empower law firms to chart their path to meaningful recognition.”
The guide breaks down the following rankings and award programs, including what they are, why they’re important, how to submit nominations and how to promote wins:
- Chambers and Partners
- Benchmark Litigation
- Law360
- The Legal 500
- Super Lawyers
- Best Lawyers
- Lawdragon
- Martindale-Hubbell
The guide is free to download via Reputation Ink’s website.
About Reputation Ink
Reputation Ink is a marketing and public relations agency focused on B2B professional services firms. The firm specializes in three areas: corporate law firms, architecture, engineering and construction (AEC) firms, and other business-to-business firms. Providing public relations, content marketing, thought leadership, social media marketing, video marketing and creative design, the agency has generated millions in ROI for its clients. To learn more, visit rep-ink.com.
