Global public relations and brand strategy agency Relevance International, specializing in real estate, hospitality, corporate and luxury goods, has launched the Relevance 360 Suite—an integrated menu of services featuring public relations, marketing, advertising and digital offerings, all under one roof.
“In today’s world, integration is a necessity for businesses to properly relay their messaging and maximize the power of their brand. To offer our clientele a fully comprehensive suite of services allows us to deliver compelling and robust campaigns that speak to their target audiences at every level,” said Suzanne Rosnowski, CEO and founder of Relevance International. “Businesses no longer have to frustratingly work with multiple agencies. They can call on and depend upon Relevance to cohese the brand messaging from every angle.”
Relevance Digital—the digital arm of Relevance International—primarily offered social media management and online reputation management services when it first launched. Today, the enhanced offerings of the Relevance 360 Suite include:
- Organic & Paid Social Media
- Native Ad Integrations
- Cross Platform Targeting
- Mobile Location Targeting
- Search Engine Optimization
- Search Engine Marketing
- CTV/OTT Advertising
- YouTube Advertising
- Content Creation
The Relevance 360 Suite offered a variety of packages that can be customized to meet the needs of any business. For example, the full 360 package includes PR, social media, digital media, branding and marketing services in addition to the execution of a Relevance RISE, the firm’s proprietary research strategy which stands for Research, Insights, Strategy, Execution, developed by Rosnowski to identify what the competitive set is doing well and not doing well, and how clients can differentiate themselves.
Additional packages include the Media Mogul (PR, display advertising and OTT/CTV), B2B (Email marketing, LinkedIn advertising, search engine management and PR) and Global Enhancement, which involves any one of our services in which we can incorporate our other offices or affiliates around the world for a global, integrated campaign.
Relevance Digital is led by Memli Nepola, a former digital marketing manager with Gloss Media where he helped brands of all sizes establish their digital footprint in the female vertical. Nepola has been responsible for digital campaigns for many notable brands including P&G, L’Oreal, Johnson & Johnson, Biorè, Kohl’s, Neutrogena, ABC Networks, Popsugar, SheKnows and more.
“It’s no question the world has changed quickly, and businesses are changing along with it. At a time when we are all operating on a virtual level, streamlining practices has become as important as the practices themselves,” Nepola said. “Integration is the future and the only way to appropriately tell a brand story. It all works together in the most powerful way.”
Comprised of a leadership team with experience in key markets around the world, Relevance International continually delivers top-tier media results and out-of-the-box, creative and strategic ideas and partnerships thanks to its strong press relationships, strategic counsel and deep level of knowledge. Originally founded by Rosnowski in 2012 as Relevance New York, and rebranded with the addition of its London offices, Relevance International also has a Los Angeles office and serves a number of leading global lifestyle brands from all three.