- Doritos leads the way as the most accessible logo, particularly standing out for its perfect legibility score
- Microsoft, with a contrast ratio of 1.87, has the least accessible logo overall
- Expert highlights the importance of accessible logos and shares tips for brands to get it right
Shockingly, only 3% of the web is fully accessible, leaving a significant gap for the 16% of the global population living with disabilities. Barriers like low-contrast visuals and illegible logos make it harder for these individuals to engage with the brands they love. But, which brands are setting the standard–and which are falling short?
To answer this, Printful conducted an in-depth analysis of 44 leading brands, evaluating them on key criteria such as colour accessibility, contrast ratio, and logo legibility.
Doritos leads the way as the most accessible logo, particularly standing out for its perfect legibility score.
Food and beverage brands seem to lead the way in accessibility, with four out of the top five logos coming from this industry.
Doritos takes the crown as the most accessible logo. Its bold black, white and orange design is fully colourblind-friendly, earning it a contrast score of 9.94 and a perfect logo legibility score of 10.
In second place is Taco Bell, with its vibrant pink and purple logo achieving a perfect contrast score of 10 and a strong legibility score of 9.4, making it easy to read for those with visual impairments
Which is better: Pepsi or Coca-Cola? When it comes to accessibility, Pepsi stands out. Its logo’s iconic colour palette achieves the highest attainable contrast ratio score – a perfect 10.
Microsoft, with a contrast ratio of 1.87, has the least accessible logo overall.
This tech giant’s iconic logo falls short when it comes to accessibility. Its vibrant colour palette results in a poor contrast ratio of just 1.87, a legibility score of 5.4, and a colour accessibility score of 7.6 – creating major issues for users with visual impairments.
An exception to the rule when it comes to the domination of food and beverage brands is Lays. The logo’s red and yellow colour scheme causes significant issues for those with Tritanomaly or Tritanopia who struggle to differentiate between these hues. As a result, it scores a disappointing 6.8 for colour accessibility and 1.69 for contrast ratio.
Dunkin ranks third for inaccessibility. Dunkin’s playful orange and pink logo seems to create serious accessibility issues, especially for users with Tritanopia. It scores a low 1.45 for contrast ratio and 7.6 for colour accessibility, highlighting room for improvement.