NEW YORK—Jan. 29, 2025— Leading independent marketing, advertising and public relations agency Mower has achieved a new agency best, taking home awards across five categories at the 2025 Indie Awards including the coveted gold award for B2B Campaign of the Year. The agency also secured four other gold and bronze awards, including Best Corporate PR Campaign for the Arthritis Foundation, Best Creative Re-brand for Carhartt Company Gear, and industry-focused wins in the energy/sustainability and healthcare industries.
The five awards set a new record for the agency in the Indie Awards and follow numerous award wins in the last year, including nine Drum Awards wins and recognition as North American Agency of the Year at the ANA B2 Awards and B2B Marketing Elevation Awards.
“Winning five categories at the annual Indie Awards is a remarkable industry achievement and a true testament to the smart ideas that help us transform our partners’ customers into loyal brand advocates,” said Doug Kamp, Mower’s chief creative officer. “Our commitment to the agency value of ‘always raising the bar’ is evident in everything we do for our clients, and I’m confident we will continue to build on this momentum to achieve even greater creative success with our valued partners.”
The Indie Awards is an international awards program exclusively focused on honoring independent agencies. The award winners were announced in a digital report from thenetworkone, which can be viewed in full here. A complete list of Mower’s winning nominations follows.
- Gold: B2B Campaign of the Year 2025 – Carhartt Company Gear, “More than A Uniform”
- Gold: Healthcare Campaign of the Year 2025 – Loretto Healthcare, “Live Like Loretta”
- Bronze: Best Corporate PR Campaign 2025 – Arthritis Foundation, “We Journey Together”
- Bronze: Energy/Sustainability Campaign of the Year 2025 – Rhode Island Energy, “Little Things”
- Bronze: Best Creative Re-Brand 2025 – Carhartt Company Gear, “More than A Uniform”
About Mower
Mower is a 100% employee owned and digitally integrated independent marketing, advertising and public relations agency. Women-led, it has professional staff in 18 cities throughout the U.S. With the mission of Making Fierce Friends® between brands, customers and stakeholders, Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors, including B2B, Energy & Sustainability, Healthcare, Financial Services and Travel & Tourism. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service independent agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.