NEW YORK — Leading independent marketing, advertising and public relations agency Mower has captured the esteemed gold award for North American Agency of the Year in the 2024 B2B Marketing Elevation Awards. The employee-owned agency also earned 11 accolades for client campaigns across a range of creative and digital marketing categories, including its FirstEnergy drone safety campaign. This innovative work helped client-partner Susan Samuelson of FirstEnergy take home the gold award as B2B Marketing’s Marketer of the Year.
This marks the second Agency of the Year recognition bestowed on Mower by an industry group in 2024: the Association of National Advertisers named Mower silver Large Agency of the Year during the annual B2 Awards.
“Being named North American Agency of the Year by B2B Marketing is a powerful recognition of what sets us apart—our creativity, our resilience, and our ownership mindset,” said Doug Kamp, Mower’s Chief Creative Officer. “As an employee-owned company, every one of us is deeply invested in the success of our clients. This award is a testament to the bold, business-driving ideas we create and the trust our clients place in us. At Mower, we don’t just connect brands to their audiences—we deliver measurable impact that pushes boundaries in the B2B space.”
The Elevation Awards, which celebrate excellence in B2B marketing, honor campaigns that demonstrate outstanding creativity and strategic acumen. The award winners were announced in a digital report from B2B Marketing, which can be downloaded here. A complete list of Mower’s winning entries follows.
- B2B Agency of the Year (North America) – Gold
- Best Use of Creative – Gold: “More Than a Uniform” for Carhartt Company Gear
- Best Purpose-led Marketing Program – Gold: “We Journey Together” for The Arthritis Foundation
- Best Growth Marketing Program – Gold: “More Than a Uniform” for Carhartt Company Gear
- Best Scale B2B Program – Gold: “More Opportunities in More Places” for National Grid
- Best Scale B2B Program – Silver: “Little Things” for Rhode Island Energy
- Best Use of Media – Gold: “Drone Safety Zone” for FirstEnergy
- Best Use of Media – Bronze: “Little Things” for Rhode Island Energy
- Best Digital Experience Initiative – Silver: “Drone Safety Zone” for FirstEnergy
- Best Demand or Lead Gen Program – Silver: “More Than a Uniform” for Carhartt Company Gear
- Best Channel Marketing Initiative – Bronze: “The Prysmian League” for Prysmian
- Best Enterprise Targeted Marketing Program – Bronze: “Experience. Transformation.” for Sun Chemical
About Mower
Mower is a 100% employee owned and digitally integrated independent marketing, advertising and public relations agency. Women-led, it has professional staff in 18 cities throughout the U.S. With the mission of Making Fierce Friends™ between brands, customers and stakeholders, Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors, including Energy & Sustainability, Healthcare, Financial Services, Travel & Tourism, Building & Construction, and Transportation & Logistics. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service independent agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.
