Bethany, Conn. (Nov. 19, 2024) – Northeast, a leading provider of premium building materials, architectural solutions, and custom woodworking, has selected Mason as its agency of record. Mason will implement the launch of its newly redefined brand identity, including all creative, advertising, strategic messaging, media buying, public relations and social media.
“The rollout of our new brand marks a pivotal moment for Northeast, unlocking opportunities for strategic growth and market differentiation,” said Jason Cohen, CEO of Northeast. “We are excited to collaborate with Mason to create an identity that embodies our forward-looking vision while honoring our longstanding commitment to quality and service.”
“We are pleased to support Northeast’s growth and further establish them as a premier partner and resource for architects, designers, and building professionals,” said Stephen Hayes, President of Mason.
The new strategic branding initiative represents Northeast’s evolution from a regional supplier to a comprehensive partner in the industry. Mason will emphasize Northeast’s expanded role and its commitment to delivering an exceptional customer experience across its full range of premium products and services.
Northeast’s new brand identity includes a unified logo family, updated visual elements, and divisional taglines that bring Northeast’s sub-brands together under a cohesive and modern design. This rebranding underscores Northeast’s ongoing commitment to supporting building professionals, designers, and homeowners in creating exceptional spaces, with an emphasis on luxury custom woodworking and architectural solutions.
For more information, visit mason23.com.
About Mason
Mason is a fully integrated agency that engineers more valuable relationships for brands by leading clients through the intersection of art and commerce with advertising, creative services, public relations, social media, media planning, digital and website design. The fragmented media landscape demands that brands outthink rather than outspend. Creatively obsessed and fixated on results, Mason leverages technology, entertainment, design, and culture to create bold, fearless ideas to deliver meaningful change for our clients.
Mason clients include Avangrid, Connecticut Department of Transportation, Day Kimball Healthcare, EAO Corporation, Spire Orthopedic Partners, State of New Hampshire, Subway Cares, The United Illuminating Co., and Yale Center for Clinical Investigation. For more information on Mason, please visit mason23.com.
About Northeast:
Northeast is a leading provider of diversified building materials, serving building professionals, designers, and homeowners aiming to create exceptional spaces. Northeast offers a comprehensive range of curated premium builder and architectural solutions, luxury custom woodworking, and top-tier home merchandise. Founded in 1988, Northeast has grown into a leading supplier of building materials across the tristate area with four distinct companies: Northeast Building & Home, offering premium products for homeowners and builders; Northeast Architectural, delivering custom luxury solutions for dream designs; Studio Northeast, providing expert guidance for designing and creating any room from concept to completion; and Crane by Northeast, specializing in custom high-end architectural millwork. For more information, please visit www.northeastco.com.
