Expanding The Cross-Over Between Food and Personality Work
New York, NY (September 16, 2024) – Magrino, a full-channel communications agency based in New York City, today announced they will now be working with social personality Brunch with Babs and multi-channel culinary media company America’s Test Kitchen, two esteemed powerhouses in the food space and both with cookbooks that will be released in the coming year.
As the Agency of Record, Magrino will be promoting Barbara Costello, the beloved figure behind Brunch with Babs as a go-to source and trusted expert on all things home – from cooking to cleaning to parenting, and more. Upcoming projects include the launch of her second cookbook, Every Day with Babs, which will be released in April 2025, featuring 101 tried-and-true dinner recipes, plus genius tips and tricks that make getting dinner on the table even easier.
Having extensive experience elevating personal brand presence with all-star clients like Martha Stewart, Magrino is delighted to be flexing this muscle and showcasing genuine personalities in the ever-dynamic world of pop culture.
Magrino is also now representing the iconic America’s Test Kitchen as it celebrates its 25th Anniversary this month. Located in a state-of-the-art test kitchen in Boston’s Seaport District, America’s Test Kitchen has inspired home cooks across more than three decades while executing on its mission to empower and inspire confidence, community, and creativity in the kitchen.
To celebrate its Silver Anniversary, America’s Test Kitchen will release 500 Recipes That Changed The Way America Cooks September 17, a comprehensive collector’s cookbook featuring the most iconic recipes from the test kitchen. The 25th season premieres September 21 on public television.
About @BrunchWithBabs
Barbara Costello, known as @BrunchwithBabs on Instagram and TikTok, is a mother of four, grandmother of nine and adopted grandmother to her millions of followers on social media. Babs is a USA Today best-selling author and an expert in all things home, cooking, design, cleaning, and more. Babs loves to share her household tips, tricks, hacks, and delicious recipes with the world via her social media platforms.
About America’s Test Kitchen
The mission of America’s Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, the company is the leading multimedia cooking resource serving millions of fans with TV shows (America’s Test Kitchen, Cook’s Country, and America’s Test Kitchen: The Next Generation), magazines (Cook’s Illustrated and Cook’s Country), cookbooks, a podcast (Proof), FAST channels, short-form video series, and the ATK All-Access subscription for digital content. Located in a state-of-the-art, 15,000-square-foot test kitchen in Boston’s Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its one-of-a-kind processes and best-in-class techniques. Fifty full-time (admittedly very meticulous) test cooks, editors, and product testers spend their days tweaking every variable to find the very best recipes, equipment, ingredients, and techniques. Learn more at https://www.americastestkitchen.com/.
About Magrino
Magrino is an award-winning, preeminent lifestyle public relations and marketing agency which was recently named to the Observer’s Top 25 PR Firms in America 2024 for the 10th year in a row. The agency specializes in public relations, marketing, brand development, digital and social media marketing and communications for the world’s most revered luxury brands in travel, real estate, food, wine & spirits, fashion, beauty, health & wellness, home furnishings & design, and consumer goods. The agency combines breakthrough creative ideas, unparalleled strategic insights and intelligence to achieve marketing and business goals for every client. For more information visit www.magrinopr.com.
