Manchester, UK 14th June 2023: Leading independent PR agency, The PHA Group, has been appointed by professional training education provider, BPP to support in raising awareness for BPP’s apprenticeships and law courses.
With more than 45 years’ experience providing education and training to help people into the careers they want, BPP is committed to building careers through education. With the Apprenticeship Levy now five years old, and many businesses still not using it to its full potential, and the education landscape continuing to change BPP is leading the charge in creating professional apprenticeships for students at every level, helping businesses upskill and reskill and delivering positive tangible business impact across the UK labour market.
In addition, BPP is also well-known for its top tier legal education, helping turn students into highly skilled solicitors and barristers. Inspiring the next generation of legal talent, BPP is committed to breaking down stereotypes, and removing barriers to help anyone regardless of background become a lawyer.
Supporting students with both the Solicitors Qualifying Examination (SQE) and the Barrister Training Course (BTC), BPP is trusted by more than 400 legal employers and has supported more than 100,000 alumni into careers in law.
BPP began working with The PHA Group in late 2022, with a remit focussed on profiling key spokespeople across its apprenticeship offering. Having recognised PHA’s ability to generate strong news hooks, create compelling copy and develop an in depth understanding of BPP’s business and goals, the BPP team expanded the remit expanded to include PR for BPP University Law School as well.
A spokesperson from BPP said: “Having seen PHA’s ability to quickly understand the breadth of our apprenticeship offering build great relationships with our spokespeople and the media and generate quality coverage from the outset, we knew our law school would benefit from their support too.
“The PHA team feel like an extension our of internal team and we look forward to further building on our relationship in the coming months.”
Hannah Craig, Head of PHA North at The PHA Group, commented: “BPP’s passion and credentials when it comes to apprenticeships, legal education, and widening participation are second to none. We’re thrilled to be supporting them and educating the UK about the benefit of apprenticeships and range of different opportunities to get into law, and love working closely with the team to bring their passion to the media.”
About BPP
BPP Education Group provides education and training in law, business, finance, accountancy, banking, technology, psychology, and nursing both through relationships with corporates and directly to consumers across test preparation, university, apprenticeship, and professional development. Established for over 45 years, its education is delivered to be as real-world, relevant and innovative as possible.
About The PHA Group
Established in 2005, The PHA Group is an award-winning independent PR and Digital agency founded by Phil Hall, the former editor of the world’s bestselling newspaper and Director of Editorial Development at Trinity Mirror Group.
With offices based in London, Manchester, Leeds and Wokingham, The PHA Group constitutes consumer, corporate and reputation PR specialists to deliver transformational results for clients, including household brands, international corporations, ambitious start-ups, and individuals with a story to tell.
Our unparalleled network integrates top-level media and influencer contacts with strategic, creative, digital, and social insight, as well as global connections, to create a truly bespoke service. www.thephagroup.com
