Kite Hill PR, a leading public relations agency specializing in the tech, media and advertising sectors, today has launched a new agile model for the PR industry, the PR Sprint™ workflow. Created to inspire and motivate teams, Kite Hill PR’s approach can be used as a step-by-step guide for agencies and in-house communications teams to incorporate the principles of agile into their daily work.
“We are living in a time when the pace of news consumption has changed and the media moves faster than it ever has before. That systematic shift, fueled by the dissemination of media, calls for a new approach to PR,” said Tiffany Guarnaccia, Founder and CEO of Kite Hill PR. “This is an opportunity to reinvent and define the future of PR by adopting new methods that have proven successful in the tech industry.”
Supporting this launch, Kite Hill PR has released a white paper that details the PR Sprint™ workflow and highlights key learnings for agencies and in-house communications professionals looking to implement similar models. It also provides an in-depth analysis of agile development and traditional project management methods.
Since implementing the PR Sprint™workflow, Kite Hill PR has seen extensive benefits including an increase in teamwork and collaboration (92%) and new ideas and brainstorming (83%), as well as an increased ability to pivot quickly (82%).
