Built to Drive Clarity, Distinction and Impact for Leaders, Brands and Companies
New York, NY – October 22, 2024 – Today marks the official launch of a new boutique communications company, Altitude Co, founded by Heidi Hovland, former DeVries Global CEO, Edelman Global Chair of Food & Beverage and FleishmanHillard New York Deputy GM and Global Consumer Products Sector Lead. Building on years of client experience with blue chip brands and Fortune 500 companies including P&G, PepsiCo and J&J, Hovland created Altitude Co to bridge the growing divide between the needs of innovative, fast-moving organizations and traditional agency structures.
Heidi Hovland
Nimble by nature and open by design, Altitude Co was founded on the belief that in a culture that’s grown increasingly discordant and deadlocked, seeking unexpected connections can open new possibilities, and strategic and purposeful communications can be a catalyst for positive change.
“I created Altitude Co to be the agency I’ve always wanted to work for,” said Hovland. “We’re a collaborative organization built around our clients and their needs. We are a skilled and seasoned team that is passionate about the power of communications and our ability to make a difference. We are invested in our clients and their success.”
Altitude Co has gained an early foothold with several women CEOs and founders. Charter clients include Global Impact Gymnastics Alliance (GIGA), the first professional gymnastics league for women, Madison Air, an $11B privately held leader in the air solutions space, Nortek DCC, a specialty provider in the data center cooling sector, and ProjectArt, an award-winning nonprofit that supports children, artists and communities with free art classes through public libraries.
“Heidi and her team at Altitude have been tremendous thought partners and an extension of our team in the massive undertaking of launching the first professional gymnastics league for women. They’re smart and skilled, and who you want in the trenches with you,” said Maura Fox, Founder, GIGA.
The agency approaches every engagement with Gaining Altitude, a process that starts at 30,000 feet, with a perspective-mapping to orient the team in a deep understanding of client ambition and values and drills down to unearth opportunities for new connections, open pathways and momentum creation.
Altitude Co’s core capabilities include integrated communications planning and execution, executive visibility and thought leadership, narrative development and message architecture, brand marketing and corporate reputation, and media relations and content creation. The team’s experience encompasses B2B and B2C companies across multiple sectors, including technology, CPG, beauty, food, travel, manufacturing and sports.
About Altitude Co.: Altitude Co. is a boutique PR agency founded by Heidi Hovland, dedicated to leveraging the power of strategic communications to drive business and brands forward. With expertise in brand marketing, corporate reputation, executive visibility, positioning and purpose, content creation and media relations, Altitude Co. serves a diverse range of B2B and B2C clients. For more information, visit altitudeco.co.
