Allen & Gerritsen to focus on media and analytics for the Boston-based bank
BOSTON and PHILADELPHIA – July 17, 2023 – Allen & Gerritsen (A&G), an independent, fully integrated advertising agency specializing in communications, CX, public relations, media and analytics in Boston and Philadelphia, announces that it will serve as the media agency of record for Eastern Bank, a Boston-based bank with approximately 120 locations serving communities in eastern Massachusetts, southern and coastal New Hampshire and Rhode Island, focusing on media and analytics.
A&G will lead in developing multichannel media campaigns that will promote brand awareness, engage customers and enhance Eastern Bank’s market presence through media planning, media buying and performance analytics across their commercial, business and consumer lines of business. A&G will also collaborate with Eastern Bank to support its ongoing Join Us For Good brand campaign.
“We are honored to be working with Eastern Bank and look forward to delivering on value and success for our new partnership,” said Will Phipps, A&G SVP of Media. “A&G and Eastern Bank are united in our beliefs that positive change is driven by understanding our customers’ humanity. By understanding the motivations and emotional connection points in media as well as their underlying analytics, we can help to foster further good in the communities we serve.”
To learn more about Allen & Gerritsen services, please visit a-g.com or check out the agency’s creative work on its social channels: Instagram, Facebook, Twitter and LinkedIn.
About Allen & Gerritsen
Allen & Gerritsen. Boston & Philadelphia. Independent & Integrated. Creativity & Purpose. Communications & Experiences. Data & Humanity. Black Lives Matter & Climate Change is Real. A&G builds the “Brand’s Best Self” through Creative Platforms, Strategic Insights, Communications Planning, Customer Experience, Performance Media, Public Relations, Social Media, Influencer Marketing, Outcomes Driven Analytics, Brand Integration, & more.
Recent credits include: Meet Boston, Dunkin’, Yotel, Safety 1st, Legal Defense Fund, Keurig Dr. Pepper, Thermo Fisher Scientific, Cava, Sagamore Pendry Baltimore, Blue Cross Blue Shield Massachusetts, Philadelphia Flyers, Dunkin, Toast, Citrix, Albolene, Allegheny College, Combined Jewish Philanthropies of Greater Boston, LexisNexis, Cystex, Alexion Pharmaceuticals, UniFirst, Richard King Mellon Foundation, PG&H, Visit Philadelphia, Certain Dri, Ameresco, Northeastern University, Fresenius, AmeriHealth Caritas, Caron Treatment Centers, National Organization on Disability & more.
