As brands and businesses prepare for the new year, a new report from HR research and advisory firm McLean & Company reveals five key data-based employee and workplace trends to guide HR leaders in their efforts to plan for and respond to the ever-evolving future...
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5 top holiday marketing strategies to reach students
In 2020, about 19.4 million students attended colleges and universities in the US alone. This impressive figure is one of the reasons why many companies are tasking their marketing team to reach as many students as possible. Students can be very loyal to a brand,...
2023 state of experiential marketing study forecasts industry trends for the year ahead
On the heels of its crippled state during the pandemic, experiential marketing made quite a comeback in 2022—70 percent of B2C marketers and a whopping 90 percent of B2B marketers have executed a live, in-person event in the last six months. New research from brand...
In turbulent times, actionable and relevant business content—not flash—cuts through the noise
What makes content effectively stand out for the clients of professional services firms in today’s volatile economic and geopolitical landscape? A new research study from strategic communications firm Greentarget and consulting firm Zeughauser Group finds that...
Overconfident marketers missing the mark with consumers in light of inflationary pressures
New survey data from enterprise customer data platform Treasure Data delves into the impact of rising costs to consumers, how inflation is changing spending habits, and what marketers are doing in response. The survey confirms businesses and consumers alike are being...
The ‘Great Breakup’: Women leaders demanding more—and leaving their companies to get it
Women leaders are switching jobs at the highest rate in years, and at a much higher rate than men in leadership—and companies that don't take action in response to this trend are at risk of losing hard-won progress toward gender equality, new research from LeanIn.Org...
State of B2B marketing budgets in 2022: Study uncovers need for precision in marketing
New research from B2B precision demand marketing firm Integrate reveals insights on how marketers are responding to economic headwinds, revealing that that nearly 60 percent of B2B marketers report current budgets being cut or staying flat—and two-thirds of marketers...
Nielsen: Media and marketing are missing the mark in connecting with Black consumers
Even as DEI became a front-seat priority for brands and businesses in 2022, broadcast media has seen a 10-percentage-point decline in Black viewers who are more likely to buy from brands that advertise in inclusive content compared to 2021. New research from Nielsen...
New Porter Novelli report finds people pushing for real purpose over ‘posturing and politics’
Since the onset of the pandemic, and in the wake of the 2020 social justice movement sparked in part by George Floyd's murder, companies have made many promises to support change. The increase in extreme weather events, caused by climate change, has also sparked more...
Mending the Culture Gap: New Fleishman report explores how to bridge society’s divisions
Eye-opening new research from comms giant FleishmanHillard reveals that brands are finding themselves paralyzed in a landscape driven apart by culture wars, and businesses must be braver in bridging these issues to stay culturally relevant without losing authenticity...