Even though most brands and businesses would say “that’s not the case here,” creating a supportive and safe workplace environment for employees with disabilities is still a widespread challenge—and a big part of the problem can be attributed to PR shortfalls in...
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7 important PR trends driving the industry forward in 2023
The digital landscape is constantly evolving. With the diversification of media platforms, including online media, social media, and short video content, public relations has been profoundly impacted, presenting new avenues for engagement. Traditional press releases...
The PGA Tour’s merger with Saudi Arabia’s LIV Tour is only the latest example of “sportswashing”: Here are lessons for PR
When I was a youngster, I believed the sports world’s hype that sports is all ice cream and cake and that the moguls of the business and their employees, the athletes, should be considered on a par with George Washington, Thomas Jefferson and the other Founding...
4 ways to make sure your PR practices adhere to employment law
Public relations is a vital component of any business, but it must be done in compliance with employment law. The goal of PR is to promote a positive public image of the company, but this cannot be achieved if the company violates any laws. In this article, we will...
The new brand event landscape: Accessible, diverse and sustainable
Six in 10 (59 percent) of more than a thousand event professionals in a new survey believe that accessibility, diversity and sustainability are crucial aspects of the events they choose to attend—a particularly significant statement as it indicates a shift in the...
IPR looks back at 2022, and compiles the top PR insights of the year
Transformation in the workplace presented challenges for leaders in 2022, as many industries saw increases in employee burnout and shifting employee priorities. The industry was still going through an adjustment period in 2022 following the aftermath of the pandemic....
Leaders who prioritize inclusion in the workplace can slash attrition risk in half
Despite the fact that billions of dollars are spent globally every year on diversity, equity, and inclusion (DEI) initiatives, new research from business strategy firm Boston Consulting Group (BCG) shows that business leaders have minimal insight into what works and...
How brands are missing out on revenue by not engaging effectively with diverse communities
At a time of economic uncertainty, brands are missing out on significant revenue and market share growth opportunities—and jeopardizing future growth—due to a lack of appropriate and purposeful focus on Black, Hispanic, Asian and LGBTQIA+ communities, new research...
An “interview” with ChatGPT: What is public relations? How has PR changed? Will AI replace comms pros?
We interviewed ChatGPT about public relations and, while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR)...
4 direct marketing trends positioned to boost ROI in 2023
In 2023, companies have the opportunity to gain a larger slice of market share as the newest generation of spenders, Gen Z, has an estimated $360 billion in buying power. With this in mind, marketers will be focusing on retaining their current customer base while...