Although the fall weather cooled things down for us, Bulldog’s traffic stayed red hot in October, another record-breaking month for us—and that’s thanks to you, of course. But some important news stories grabbed a lot of interest, including posts about critical topics...
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Healthcare PR: Navigating crisis communication and upholding mental health privacy
In today's fast-paced, mind-bogglingly interconnected world, effective communication must be considered of paramount importance across all industries, and the healthcare sector is no exception. Crisis situations can strike from seemingly nowhere at any time, and how...
Brands in motion: Skeptical consumers now want businesses to respond to global challenges in tangible ways that prove action
Brands and businesses have largely accepted the consumer mandate to embrace Purpose initiatives like doing more to support sustainability, DEI, gender equality and other global concerns—but despite those commitments, most consumers feel like they're not seeing any...
Ethics in technology: Do businesses have standards for generative AI use? Most execs aren’t even sure about their own companies
In case you missed it, brands and businesses worldwide have AI fever, and most are testing or already using generative AI (GenAI), with plans to deploy the tech on a wide scale. At just a year old, GenAI has perhaps the most vast potential of any emerging tech before...
2023 FutureBrand Index: Innovation-focused, people-centric companies will be the successful brands of tomorrow
Consumer expectations for the brands and businesses they engage with and purchase from have, as we know, ballooned well beyond the perennial criteria of old: price and quality. In fact, those diehard measures aren’t even among the considerations that define today’s...
Next-generation journalists speak out: Evolving media landscape loaded with challenges from misinformation to AI’s impact, but most are optimistic
It’s not an ideal time to be entering the field of journalism—declining public trust in the media, concerns about the impact of technology, and shrinking newsrooms are among many concerns—but new research from professional services communications firm Greentarget...
2023 brand loyalty leaders: Which ones are best navigating the changing face of consumer expectations?
Besides the redefined workplace, the most challenging thing brands and businesses are still facing today from the lingering impact of the pandemic has got to be the complexity of the challenging new brand/consumer relationship. Expectations are sky high, and not just...
ICYMI: Bulldog’s Top 10 most popular posts in August
Summer may be slipping away, but Bulldog traffic remains red hot. August was another stellar month, with near-record site visitor numbers, and lots of thought-provoking content in our original research-based articles and contributed content. Hot tactics-focused topics...
New research finds most leaders view societal issues as ‘urgent’ concerns for business—and offers 4 ways to turn action into results
Brand purpose is a complex and ever-evolving concept, and no business leader would deny that consumer expectations about the role of business in society are changing dramatically. Causational issues like corporate impact on the environment are clearly important to...
Is branded #Pride content on the decline? Controversy and ‘rainbow washing’ suspicions result in fewer campaigns, less engagement in 2023
As we near the end of #PrideMonth, recent LGBTQ+ controversies make clear that brands must tread carefully when supporting social causes. For example, Starbucks had employees strike over Pride-related decor allegedly being removed from their locations, and Target has...